About Us

***WE ARE CLOSED FOR TWO MONTHS *** We will update our customers soon with a re-opening date.


Fresh Idea Direct brings affordable, fresh, "ready to eat" fruit and vegetables to your door. 


We will deliver to your home or business with our own polite and courteous drivers. You can choose a delivery day that suits you (please check which days we deliver to your area). You can place your order and pay online or at the door. We cater for both households and commercial businesses through our extensive range of fresh produce.


You can take delivery of one of our excellent value standard boxes or if you prefer to choose exactly what you get then you can order individual items or even whole boxes of a particular item. All of our produce is as fresh as possible and ready to be eaten (although we obviously recommend you wash it first!). No more waiting for weeks for those nectarines to ripen, the grapes to sweeten or the tomatoes to taste like tomatoes. We select the best value and aim to allow all families of all incomes to have access to good quality fresh fruit and vegetables. 


The company was established in late 2014 from our family farm near Blairgowrie. Although we produce our own speciality lamb, mutton and rhubarb we do not grow what we supply. We do source our produce from our trusted suppliers in the wholesale market in Glasgow and further afield and from a few local farmers when produce is in season and good value locally. Our main aim is to allow all budgets to access healthy, fresh, affordable produce even in rural communities.   


If we can help in any way then please get in touch.


Rosie and the team.